Gateway Computers

Why you annoy me:

• You have no market share despite selling better products than your competitors and having comparable pricing.
• Your plan to return to profitability was to start selling mid range plasma televisions.
• Your retail stores had to close because you failed to differentiate yourself from competitors.
• You allowed your corporate image to be destroyed by Dell unopposed.
• Your problems are 100% marketing related, yet you haven’t changed your marketing strategy since before your problems started.

 Possible Mitigating Factors:

• You do make better products than your competitors and manage to be comparably priced, excepting the televisions.
• Your situation is not irreversible.
• You still have a better reputation than Compaq, HP or E-Machines.
• Many analysts believe you are poised for a comeback.